Blockdesk FAQ

BLOCKDESK

YOUR STOCK INVESTMENTS ARE
A SERIOUS MONEY-MAKING GAME
- NOT JUST AN ENTERTAINING HOBBY

WINNERS KNOW THE TRADEOFFS
BETWEEN ODDS AND PAYOFFS

RESPECT YOUR MOST PRECIOUS
ASSET:   TIME

KNOW HOW TO SELECT
YOUR BEST CHOICES

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© Copyright 1997 - BLOCKDESK

Q: Whatís the concept behind Blockdesk?

Our goal is to observe and report measurable attitudes of the beliefs of the Market-Making firms whose daily business requires them to put significant amounts of their firmís capital at risk as they provide their services. With a vested interest in remaining solvent, they must take precautions to avoid losses. Their behavior reflects their beliefs about what the future prices of stocks, indexes and funds might be, and we understand how to translate their actions into valuable reports with specific numbers. During 2013, we demonstrated the performance of this information in real-time, to a public readership audience at Seeking Alpha.

Q: Why is the website so basic in design?

We are focused on facts and the value of the information we provide, and less concerned about glitz and flashy graphics. Our concept and its value are where the power is in our product. We believe it is more than enough to sell itself without a visual come-on.

Q: Whose idea is this?

For many years, Peter Way has been involved In the financial industry:

Peter F. Way is a veteran Chartered Financial Analyst, having taken and passed the CFA Instituteís required 3 examinations in the first years they were given, prior to 1970.

Armed with a BS in Economics from the Wharton School and an MBA degree from Harvard Business School, he has managed staffs of dozens of Investment Researchers and Quantitative Analysts for the nationís largest bank, arbitraged index options for NYSE Specialists, and managed portfolios of hundred-million-dollar equity investments for Fortune 100 corporate pension funds and non-profit endowments.

He has been elected President of professional Investment Analyst Societies in San Diego and New York City and has served on the editorial boards of the Financial Analysts Journal and the CFA Digest. He has spoken at numerous schools and professional meetings.

Q: Will the site be afforadble for the individual investor?

Yes, that is one of our primary goals. We plan to make the information worthwhile and affordable for exactly this audience.

Q: I have been involved with using the service as a Survey Participant, and I see the site will go live for paying services very soon now. What will happen to my Survey account?

At present, we intend to leave the Survey Participant's accounts available, but the credits in that account cannot be transferred or applied to a paying customer's account. Please feel free to use up what remains, with our thanks for your help during our beta phase. Eventually, the Survey Participant accounts will all be removed. We urge you to make good use of the account while it remains available.

Q: Do you cover penny stocks?

No. At minimum, the underlying price of the issue must sustain at least $5 and be carried on the listed options market. Even then, there must be enough useful raw information to draw valid conclusions about the Market Makers' sentiments. You can also review this list, but keep in mind new companies will be added with regularity.

Q: What are some ways I might use this information to my advantage?

We suggest reading Peter Wayís ongoing series of articles publicly available at Seeking Alpha, so that one may be satisfied that the information has been demonstrated to be useful in "real time" with a live readership watching it unfold, and continue to demonstrate its value going forward. As you read the articles, you will find there are some fundamental rules that shape the approach we have taken to demonstrate the value and viability of this information.

Be prepared to find some popular and widely held viewpoints being challenged by this thinking, because this approach might ask you to "unlearn" some ideas you may currently hold to be universal or unvarying in their nature.

Profound changes of perspective will always be met with initial skepticism, and we welcome such critical thinking about our proposed ideas. We also believe that in time, you will grow to recognize the value of this new perspective we are offering.

Q: What are the best ways to use this information?

Many disciplines are useful. The following articles introduce our perspective, characterizing what we would call "The Most Effective Disciplines":
http://seekingalpha.com/a/k1mn
http://seekingalpha.com/a/pq7x
http://seekingalpha.com/a/t449
http://seekingalpha.com/a/lecj
http://seekingalpha.com/a/jcb9

Q: How important a part does TIME play in Investment?

http://seekingalpha.com/a/pq7x (This article was cited above in "The Most Effective Disciplines")

Q: What are "SELL TARGETS"?

http://seekingalpha.com/a/t449 (This article was also cited above in "The Most Effective Disciplines")

Q: In folllowing "The Most Effective Disciplines", do I only sell when the time limit is reached? Even if the stock tanks?

No, because some positions will reach the sell target before the time limit and will be closed out at that point. The individual user is provided information about drawdown risk so they can match selections with their comfort level. Because the drawdown risk track record is built from forward-looking observations similar to the current expectations, they provide a useful perspective.

Because we have the "burden of proof" upon us, we have elected to stick with a few simple rules to demonstrate the value of the information. Real-life conditions may require additional planning and preparation.

Q: What is Market Making?

http://seekingalpha.com/article/1537352

http://seekingalpha.com/article/1459621

Q: How frequently does blockdesk update this information?

Nearly all of our products are updated daily, shortly after the market closes on trading days. Because some products are focused on longer timespans, they update on a weekly basis. Users will find exact times of the latest updates at no expense whenever they log in.

Q: How soon will I be able to susbscribe to this service, and what will the choices include?

We have been cautiously beta testing the site since mid-2013 to ensure users will get exactly what they were promised at the price they paid, and will be confident of timely availability of our information. We hope to make the service available in the first quarter of 2014. If you haven't yet contacted us at info[at]blockdesk.com, you may wish to do so and we will add you to our notification email list.

Products we expect to provide will range on several categories:

  • Persistence/Selection-Based-- Users elect to follow a specific list of equities, indexes or funds of their choosing for a specific time frame. The only acceptable reason for making a change in selection is either a takeover/merger, or unavailability of usable data for a specified number of consecutive market days with the exact number of days being set at the time of purchase. We expect to offer some choices of varying spans of time, and number of choices in (size of) the list. Since the subscriber will have taken responsibility for making their investment selections, we aim to price this service on the lower end of our fee structure.

  • Product/Quantity-Based-- A more explorative investor service which allows the subscriber freedom to use our tools for intelligence and evaluation of current Market-Maker sentiments and provide comparisons between issues to extract more of the power available in our information. Because it is it usage-based, one might carefully employ this product over a variable length of time, and only use it when needed. This convenience will come at a larger price than a Persistence/Selection-Based purchase.

  • Intelligence-Based-- As users discover greater success with our information, they will find a degree of confidence that what we are offering has unrivaled value, and is well worth the price of moving toward the best of what may be found on any given day.

    We expect to offer a range of quality intelligence-based products similar to lists shown by Peter Way in his series of articles during 2013. As we continue to expand the choices, we anticipate varying styles that are meant to provide for individual needs regarding risk tolerance, performance potential, and individual budget limits. They will all represent the upper end of our price range, given the power of performance available in this information.

    Revised Jan. 22, 2014

    Objective, Unbiased, Productive