Q7: I am a new user. I've got the Intelligence List, but I'm not a technology expert and I'm not sure how to open the attachment that contains my List. What do I need to do?

The attachment is an image. If you are using a computer, the file can be viewed using any web browser or image editing program. If you are using a smartphone, it will be more dependent on how your phone works, but your web browser in your phone should be able to display the file.

Q7A:I'm a user and familiar with the concepts, can you give me some more in-depth details about using the products, and making adjustments to my account?

The User FAQ is here.

Q8: What’s the concept behind Blockdesk?

Our goal is to observe and report measurable attitudes of the beliefs of the Market-Making firms whose daily business requires them to put significant amounts of their firm’s capital at risk as they provide their services. With a vested interest in remaining solvent, they must take precautions to avoid losses. Their behavior reflects their beliefs about what the future prices of stocks, indexes and funds might be, and we understand how to translate their actions into valuable reports with specific numbers. During 2013-2014, we demonstrated the performance of this information in real-time, to a public readership audience at Seeking Alpha. We continue to provide occasional free demonstrations of this information even today.

Q9: Why is the website so basic in design?

We are focused on facts and the value of the information we provide, and less concerned about glitz and flashy graphics. Our concept and its value are where the power is in our product. We believe it is more than enough to sell itself without a visual come-on. Lightweight content also loads faster in mobile phones and tablets, is backward-compatible with older browser versions, and doesn't make them crash.

Q10: Whose idea is this?

For many years, Peter Way has been involved In the financial industry:

Peter F. Way is a veteran Chartered Financial Analyst, having taken and passed the CFA Institute’s required 3 examinations in the first years they were given, prior to 1970.

Armed with a BS in Economics from the Wharton School and an MBA degree from Harvard Business School, he has managed staffs of dozens of Investment Researchers and Quantitative Analysts for the nation’s largest bank, arbitraged index options for NYSE Specialists, and managed portfolios of hundred-million-dollar equity investments for Fortune 100 corporate pension funds and non-profit endowments.

He has been elected President of professional Investment Analyst Societies in San Diego and New York City and has served on the editorial boards of the Financial Analysts Journal and the CFA Digest. He has spoken at numerous schools and professional meetings.

Q11: Is the service afforadble for the individual investor?

Yes, that is one of our primary goals. We intend to make the information worthwhile and affordable for exactly this audience.

Q12: What forms of payment will you accept?

We use PayPal for transactions, but you can also buy our information with your credit card if you prefer. When you follow the payment link and arrive at the PayPal transaction screen, you can select an option to pay with a Credit Card. Look at the lower right portion of the window for the phrase, "Pay with a debit or credit card, or PayPal Credit". You don't need a PayPal account to make a purchase.

Q13: Do you cover penny stocks?

No. At minimum, the underlying price of the issue must sustain at least $5 and be carried on the listed options market. Even then, there must be enough useful raw information to draw valid conclusions about the Market Makers' sentiments. You can also review this list, but keep in mind new companies will be added with regularity.

Q14: When do you decide to discontinue covering a stock?

We wait for the stock to remain non-current for at least 6 months before we discontinue covering it. If the issue regains current price range expectations, it is automatically re-introduced into the population.

Q15: What are some ways I might use this information to my advantage?

We suggest reading Peter Way’s ongoing series of articles publicly available at Seeking Alpha, so that one may be satisfied that the information has been demonstrated to be useful in "real time" with a live readership watching it unfold, and continue to demonstrate its value going forward. As you read the articles, you will find there are some fundamental rules that shape the approach we have taken to demonstrate the value and viability of this information.

Be prepared to find some popular and widely held viewpoints being challenged by this thinking, because this approach might ask you to "unlearn" some ideas you may currently hold to be universal or unvarying in their nature.

Profound changes of perspective will always be met with initial skepticism, and we welcome such critical thinking about our proposed ideas. We also believe that in time, you will grow to recognize the value of this new perspective we are offering.

Q16: What are the best ways to use this information?

Many disciplines are useful. The following articles introduce our perspective, characterizing what we would call "The Most Effective Disciplines":
http://seekingalpha.com/a/k1mn (published Oct. 19, 2012)
http://seekingalpha.com/a/pq7x (published Feb. 18, 2013)
http://seekingalpha.com/a/t449 (published Apr. 22, 2013)
http://seekingalpha.com/a/lecj (published Nov. 11, 2012)
http://seekingalpha.com/a/jcb9 (published Oct. 3, 2012)

Q17: How important a part does TIME play in Investment?

http://seekingalpha.com/a/pq7x (This article was cited above in "The Most Effective Disciplines")

Q18: What are "SELL TARGETS"?

http://seekingalpha.com/a/t449 (This article was also cited above in "The Most Effective Disciplines")

Q19: In folllowing Peter's "Time Efficient Risk Management Discipline", (TERMD) do I only sell when the time limit is reached? Even if the stock tanks?

No, because some positions will reach the sell target before the time limit and will be closed out profitably at that point, which should happen frequently enough to more than offset any losses in the few losing positions that are inevitable. The individual user is provided information about drawdown risk so they can match selections with their comfort level. Because the drawdown risk track record is built from forward-looking observations similar to the current expectations, they provide a useful perspective.

Because we have the "burden of proof" upon us, we have elected to stick with a few simple rules to demonstrate the value of the information. With TERMD, we are using just these two very cut-and-dried rules:

Real-life conditions may require additional planning and preparation. Such planning can also improve the gains significantly, as well.

Q20: What is Market Making?

http://seekingalpha.com/article/1537352 (published Jul. 8, 2013)

http://seekingalpha.com/article/1459621 (published May 24, 2013)

Q21: How frequently does blockdesk update this information?

Nearly all of our products are updated daily, shortly after the market closes on trading days. Because some products are focused on longer timespans, they update on a weekly basis. Users will find exact times of the latest updates at no expense whenever they log in.

Q22: Can I susbscribe to this service, and what will the choices include?

Yes. Since August of 2014 we have been selling Intelligence Lists and they are already well-received with a growing percentage of repeat buyers. About one month later, we added the Product by Quantity option for those who find our tools useful and do not wish to buy an Intelligence List, or to augment the quantities of tools beyond what is provided with the Intelligence List. We expect to add other forms of service to accommodate the needs of those who want access to BTF and Mapping tools. If you haven't yet contacted us at info[at]blockdesk.com, you may wish to do so and we will add you to our notification email list.

Products we expect to provide will range on several categories: